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advertising portfolio.

Mock Nike Shoe Ad Campaign.
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Created in Adobe Illustrator

Developed a 4-Part Instagram Story campaign as a mock-up for an upcoming brand release. Staying true to the minimalism of Nike Advertisements while implementing some current Gen Z design elements such as:

  • Outline graphics

  • Monochromatic colour story

  • Repeating brand names 

  • Nostalgic VHS layouts 

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RyeTAGA Social Media Campaigns. 
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Created in Adobe Illustrator and uploaded to Instagram

RyeTAGA is a student group of Graphic Communications Management (GCM) students whose goal is to produce a journal containing some of the best technical research papers written by GCM students with visual components. Due to Covid-19, the journal was fully digitized and the marketing was done through social media advertising.

  • As Marketing Associate, I worked alongside the Marketing Executives to create social media campaigns through Adobe Creative Suite and run the Instagram account with weekly Instagram Posts and Stories on current research/updates on the journal. I also helped manage the insights, viewed the engagement rate of the posts while developing hastags under each #ryetaga campaign. 

Exam Season Campaign
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Spin the Wheel for your Exam Fortune 

Feed: Carousel Posts (2 Posts)

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AS SEEN ON @RYETAGA INSTAGRAM ^

Don't Jam Your Brain

Feed: Static Post 

New Adobe Fonts - Ebook Valentines Day

New Adobe Fonts

Feed: Carousel Post (4 Posts)

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Journal Publish Update Countdown
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AS SEEN ON @RYETAGA INSTAGRAM ^

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Journal Publish Update - 1 week left until published 

IG Stories: 2 Stories

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Journal Publish Update - 3 days left until published 

IG Stories: 2 Stories

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Journal Publish Update - 1 day left until published 

IG Stories: 2 Stories

GCM School Council Course Intentions Promotional Posts
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Created in Adobe Illustrator and uploaded to Instagram and Facebook

The School Council of Graphic Communications Management is manages and involved in all major events, curriculum changes and developments in the program. 

  • I was given the opportunity to create an Instagram Story campaign to be posted on both the Story Features of Instagram and Facebook highlighting the upcoming Course Intentions for the 2021-2022 school year. By following strict color and layout guidelines of the GCM Branding at Ryerson University, I created a 4-Story Campaign

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Graphic Communications Management Course Intentions 21/22"

IG/FACEBOOK Stories: 4 Stories

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Victoria Day @TheRoyalOntarioMuseum - Digital Strategy 
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Research Project into Creative Commons CC and Social Media Marketing

As part of a university project, students were being asked to create a series of 3 Instagram posts (photo content only, no video content) about an upcoming imaginary event for the current 2021 year (omitting the Covid-19 Pandemic on the entertainment industry. Researched the organization’s current visual brand identity, as well as their ‘brand voice’ used on their Instagram platform. As a result, we were tasked to create posts that fit seamlessly into the brand’s current visual and written storytelling style. Allowed for students to understand the integrated framework of physical and digital communications, create Instagram posts through digital planning, taking copyright considerations and implementing accessible design (alternative text.)

  • Digital Strategy Brand Kit: When the Royal Ontario Museum enlisted Press'd for Time Co (Imaginary Company created for the class - GCM 120), to develop a 3-post Instagram campaign to promote the upcoming Victoria Day Fashion Gala Event, we started by developing a comprehensive brand strategy. 

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Creative Direction - Ryerson Consulting Association 
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Created in Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe InDesign and uploaded to Instagram and Facebook

Established in 2012, Ryerson Consulting Association (RCA) is a non-profit student-led interest group based in Ted Rogers School of Management at Ryerson University. RCA is dedicated to educating Ryerson students about the endless opportunities within the consulting industry. As the Creative Director for RCA for the 2021/2022 school year, I worked closely with the Administrative Executives to develop a marketing strategy and social assets to enhance the then brand identity with modern modifications. I facilitated and catalogued all curated social media content and feed layouts while conceptualizing a cohesive brand image through digital communication outlets and MailChimp applications. I created text descriptions for online and offline marketing assets, scheduled posts, developed branded material with knowledge on current marketing trends and applied SEO strategies to ensure delivery and brand alignment. As a result of my creative director, and overall reach of 20% was added since September 2021 ending in April 2022 and an increase in over 450 followers.

  • In terms of creative design, I designed 5 Major Campaigns using Adobe Illustrator, Adobe InDesign and Adobe After Effects while analyzing current trends in accordance with consulting reports. 

7 Creatively Directed and Graphic Design Campaigns created by Samir Macklai for RCA 2021/2022:

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